by Mayra Nadal | Mar 23, 2018 | Technical
Every business relies on marketing in order to succeed because without it, a company cannot sell what it offers; marketing determines and creates consumer need. However—whether it is advertising, consumer research or product design, among others—it usually comes at a... 
by Mayra Nadal | Oct 7, 2017 | Technical
As an entrepreneur, there are many questions you have probably asked yourself by now, like, for starters, what your company’s mission is and the product or service it will offer. But, what about this doozy: the brand. How do you see your company’s brand? As an... 
by Kerenny Torres | Apr 12, 2017 | Technical
It is important that you develop the discipline of researching your market, to avoid being a part of the statistics of small businesses failing in their first 5 years. Market research is the process where you validate the demand for your idea or product, visualize...