#SocialMedia101

#SocialMedia101

Every business relies on marketing in order to succeed because without it, a company cannot sell what it offers; marketing determines and creates consumer need. However—whether it is advertising, consumer research or product design, among others—it usually comes at a...
The Importance of the Brand

The Importance of the Brand

As an entrepreneur, there are many questions you have probably asked yourself by now, like, for starters, what your company’s mission is and the product or service it will offer. But, what about this doozy: the brand. How do you see your company’s brand? As an...